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OUR INSIGHTS IN THE F&B WORLD

From industry trends and market updates to expert opinions, interviews and Conceptional news, sights and perspectives shaping the future of food & beverage.

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The evolving Role of F&B in Shopping Centers

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Meet Conceptional's Founder & CEO

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9 F&B trends and developments at airports

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Articles & Interviews
The evolving Role of F&B in Shopping Centers
F&B has evolved from a shopping center afterthought into a key driver of footfall and dwell time. Herman Kok, Conceptional’s Head of F&B Research, shares what makes F&B work, where landlords go wrong, and how data is changing the game.
Articles & Interviews
Sustainability may seem to be taking a back seat, but significant progress is actually being made
Discover how sustainability is evolving in foodservice, from practical business solutions and plant-based choices to the next wave of innovation.
Articles & Interviews
9 F&B trends and developments at airports
Discover the 9 trends reshaping airport foodservice, from local concepts and digital innovation to sustainability and new dining experiences.
Articles & Interviews
Serious competitor to the traditional restaurant: the entertainment venue
Guests come for the games, but stay for the food and drinks. Dirk van den Wijngaard on the rise of social competitive venues and the F&B opportunities behind them.
Articles & Interviews
Hospitality as part of the Blijdorp experience
Diergaarde Blijdorp transforms its hospitality strategy to elevate the total visitor experience.
Articles & Interviews
Heroes of the Undercurrent - Eriksson & Govers
We suffer from ecological amnesia, forgetting how much has already changed.
Trend Reports
Brochure 2026: Redefining Hotel F&B
Our brochure with Harrison UK shares our vision for hotel F&B as a driver of guest loyalty.
Team Updates
Internship Stories - Tina & Jesilyn
In this blog, Tina and Jesilyn share their internship experience at Conceptional.
Articles & Interviews
Why Airport F&B Needs a Strategy
As airport complexity grows, F&B has become a critical driver of experience and revenue.
Trend Reports
F&B Trend Report 2026: Hotels
Trend Report 9: hotel F&B in Europe is now key to guest experience, identity and profit.
Articles & Interviews
Heroes of the Undercurrent - René van Westen
We keep passing the bill on. And the next generation is going to pay it.
Articles & Interviews
Heroes of the Undercurrent - Wim Thiery
Our children face a Terra Incognita more extreme than anything we've known.
Team Updates
We're hiring concept development interns!
We are looking for our future 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐭𝐞𝐫𝐧, starting September 2026
Team Updates
Internship Stories - Noor & Daan
Noor and Daan, our interns from Hotel Management School, share their internship experience.
Trend Reports
Whitepaper 2025: Consumers & Sustainability
Four consumer responses to sustainability change — and how F&B brands can lead them through it.
Articles & Interviews
A Nationwide F&B Vision for Aeropuertos Argentina
Emiliano Mendive on why Aeropuertos Argentina chose Conceptional, and the impact since.
Articles & Interviews
The Sustainable Food Route: Vision to Impact
Hidde Verschuren on the Sustainable Food Route: insights, vision and advice for foodservice.
Trend Reports
F&B Trend Report 2025: Family Entertainment
Part 2 of 2: F&B in Europe & MENA FECs, where food and entertainment intertwine.
Articles & Interviews
Heroes of the Undercurrent - Inan Şahin
Efteling's Inan Şahin on how the Sustainable Food Route makes climate goals achievable.
Articles & Interviews
Heroes of the Undercurrent - Manon van Leeuwen
Fred van Aken spotlights people driving the sustainability transition from within the industry.
Trend Reports
F&B Trend Report 2025: Theme Parks & MENA
Part 1 of 2: F&B trends reshaping the guest experience at theme parks in Europe & MENA.
Articles & Interviews
Meet Conceptional's Founder & CEO
Reoewein Niesten turned a teenage passion for food into Conceptional, a global F&B consultancy.
Trend Reports
AI Inspiration Case 2025: F&B Co-Creation
Our AI Inspiration Case 2025 explores AI-driven F&B concept co-creation, from moodboards to CO₂.
Articles & Interviews
Heroes of the Undercurrent - Inge van Baardwijk
Inge van Baardwijk on making Schiphol's F&B truly sustainable, from excitement to real action.
Articles & Interviews
What It Takes to Succeed in MENA’s F&B Sector?
Andres Gonzalez, MD MENA at Conceptional, on consumer shifts and the future of F&B.
Articles & Interviews
Opinion: Going green in a grey world
5 tips to stay motivated to fight for an ideal when bad news seems to dominate
Articles & Interviews
Smart & Sustainable Kitchens Shape Innovation
Dirk (Conceptional) on smart, sustainable kitchen evolution: tech, automation, efficiency.
Articles & Interviews
Heroes of the Undercurrent - Debbie Rooms
Debbie Rooms on sustainability leadership: emotional engagement, structure and forward energy.
Articles & Interviews
AI in Food and Beverage: Transforming F&B
Luca Scholpp on AI's potential in F&B: personalised menus, smarter inventory, creative teamwork.
Articles & Interviews
Sustainability: From Mandates to Leadership
European green ambitions face threats from populism. True leadership must drive change forward.
Articles & Interviews
AI-Powered Product Presentation
How image generation is set to change how we create product images.
Trend Reports
F&B Trend Report 2024: Sustainability
We're proud to announce the publication of our 2024 sustainability trend report!
Team Updates
Internship Stories - Filip & Luciel
Filip and Luciel share what it's really like to intern with our concept development team.
Team Updates
Hidde, Claartje & Luca: Interns to Developers
Read about the internship experiences of Hidde, Claartje and Luca.
Articles & Interviews
Making Sustainable Choices Appealing to Guests
Learn how to offer sustainable dining guests love, with examples from McDonald's and Efteling.
Team Updates
Investing in Talent: Hotel School Maastricht
Conceptional connects with future hospitality leaders at Hotel Management School Maastricht.
Team Updates
HIP Expo Recap: Madrid Innovation Day
Edwin and Carole were at HIP Expo, the Hospitality Innovation Planet event, in Madrid, Spain.
Team Updates
Maastricht Students Explore Internships
Connecting with talented students and sharing insights about opportunities at Conceptional.
Articles & Interviews
Conceptional in Ñam Ñam Magazine
Learn how to define your concept, build loyalty, and stand out from the crowd!
Articles & Interviews
Impact Makers - Ans Westplate
Part 2 of our Impact Makers series: we talk to Ans Westplate of Plaswijckpark.
Articles & Interviews
Impact Makers - Wouter Staal
Part 1 of our Impact Makers series: we interview sustainability expert Wouter Staal.
Team Updates
Upcycle Journey: A Circular Approach
Conceptional, CONTRAST, Hospitality Group and Vijverborgh unite for sustainable foodservice.
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