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F&B Trend Report 2025 (part 1) - Theme parks Europe & MENA

Trend Report 7: F&B in Europe & MENA Theme Parks reveals how food & beverage innovations are reshaping the guest experience

We are proud to present to you our 7th Trend Report, this time focused on F&B within the dynamic world of leisure, zooming in on theme parks across Europe and the Middle East & North Africa (MENA).

In this hands-on report, we:

  • Map today's market outlook and generational shifts reshaping guest expectations
  • Spotlight seven emerging F&B trends—from tech-enabled journeys and immersive experiences to simple concepts and coffee-plus moments—illustrated with best-in-class case highlights like Europa-Park's Eatrenalin, Efteling's Bäckerei Krümel, and Tivoli's Original Coffee

Whether you're developing a new destination or optimising an existing concept, these actionable insights and real-world examples will empower you to integrate F&B seamlessly into your leisure experience.

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