Refreshing a Juice Bar for the Modern Customer

Located in the heart of Barcelona, Zzumo Mas is a juice bar brand with years of experience in the fresh fruit and juice industry. Seeking to elevate its customer experience and strengthen its market position, Zzumo Mas partnered with Conceptional to refine and optimize its existing concept. Conceptional developed a concept briefing and action plan focused on quick, high-impact improvements — including functionality, look & feel, and signage & communication. The aim was to make the brand more distinctive, improve operational flow, and enhance the visual storytelling around freshness and quality.

The result is a more coherent and attractive concept that reflects Zzumo Mas’s essence: authentic, fresh, and vibrant — a place where every juice feels like a taste of Barcelona’s energy.