Nation-wide F&B Vision – Aeropuertos Argentina

Aeropuertos Argentina operates over 35 airports across the country, handling 90% of national air traffic and serving 43 million passengers annually. As Argentina’s leading airport operator, AA2000 plays a central role in shaping the travel experience nationwide.

AA2000 aimed to redefine the food & beverage experience across its entire airport network—not just as a revenue stream, but as a cultural and emotional connector. They sought a partner who could support both commercial transformation and internal alignment, with a guest-centric approach rooted in Argentina’s identity.

Conceptional developed a complete Food & Beverage strategy for AA2000, from vision to implementation. We set the strategic vision (guest framework, airport profiling, cultural positioning), created the F&B Strategy Book (clustering, brand mix, experience guidelines), and delivered toolkits with operational and legal frameworks plus resources for marketing, design, and operations, then moved into implementation with a roadmap, internal alignment, and an ambassador strategy. The outcome is a guest-centric approach rooted in Argentinian hospitality, clear positioning by airport and passenger profile, and practical legal and operational tools that elevate food from transaction to experience across AA2000.