- PROJECT  DEEP DIVE

De Orangerie

F&B CONCEPT DEVELOPMENT
F&B Masterplanning
Van Tilburg
2021
Redefining hospitality within a fashion destination
With over 130 years of history, Van Tilburg is one of the largest independent fashion stores in the Netherlands, known for its comprehensive lifestyle offering across fashion, sports, accessories, and shoes. To complement its renewed retail vision and store design, Van Tilburg commissioned Conceptional to rethink and redevelop its Food & Beverage concepts.
Conceptional guided the transformation of De Koffiebar and restaurant De Orangerie, aligning them with the store’s refreshed identity. In addition, a new hospitality destination, ’t Bakhuys, was developed — extending the brand’s experience beyond retail into a warm, social, and stylish culinary environment. The result is a cohesive experience where fashion, lifestyle, and hospitality come together, turning Van Tilburg into a true destination that invites guests to stay, connect, and enjoy.
- expertise
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