Following a Value for Money assessment, Conceptional was entrusted with the F&B Masterplanning for the existing airport and future terminal extension. The ambition was clear: create an F&B portfolio that is future-proof, commercially balanced and meaningful to the passenger journey. Conceptional assessed the current portfolio performance, future terminal layout, passenger flows and dwell times, while bringing in market trends and evolving consumer expectations. These insights were translated into a forward-looking F&B masterplan, defining the right mix, positioning and role of F&B across the future airport experience.