Schiphol Airport – Amsterdam Bread Company

In collaboration with Amsterdam Airport Schiphol, HMSHost, part of Autogrill S.p.A., the world’s largest provider of F&B services for travellers, embarked on the redevelopment of Lounge 2’s Food & Beverage offer. With over 60 million passengers annually, Schiphol ranks among Europe’s top three airports, serving both local and international guests. HMSHost commissioned Conceptional to develop a new bakery concept that would capture the essence of Dutch craftsmanship while catering to the needs of travellers. The result: Amsterdam Bread Company, a concept inspired by the authenticity of a traditional windmill, reimagined for a modern, high-traffic environment.

Freshly baked bread takes centre stage, complemented by seasonal toppings, healthy breakfasts, hearty lunches, and comforting dinners, all prepared before guests’ eyes. The concept celebrates the artistry of breadmaking and brings a taste of the Netherlands to one of the world’s busiest airports.