To create consistency and enhance guest experience across its diverse portfolio, Roompot asked Conceptional to develop an overall F&B Concept Strategy. The framework guides strategic choices on concept mix, flexibility, assortment, design, and presentation. Conceptional then supported the translation and implementation of this strategy through the restyling of Kijkduin and Wijdenes, and later at Eksel, Texel, and Cochem. In parallel, Conceptional helped structure Roompot’s Business Development processes, defining a clear roadmap for new and existing park developments, from ideation to opening and evaluation.
