Puro Gusto

Puro Gusto is Autogrill’s signature coffee, bakery and fine food concept, present in airports, shopping centres and along major highways. To ensure the concept remained relevant and consistent across multiple formats, Autogrill asked Conceptional to advise on key elements of the brand experience.

In close collaboration with Autogrill’s team, Conceptional provided strategic guidance on look & feel, design, presentation, merchandising, menu composition and the optimisation of operational manuals.

The result strengthened Puro Gusto’s identity and improved both customer experience and operational efficiency across its international locations.