GO!FISH – Funky Fast Fish for Gen Z

Nordsee, Europe's leading seafood restaurant chain with more than 370 locations, collaborated with Conceptional on the creation of Go!Fish — a rebellious new concept aimed at younger target groups.

With a playful and adventurous approach and the promise of “Funky Fast Fish,” Go!Fish was developed as the mischievous little sister of Nordsee. The menu combines healthy “Holy” options with tempting “Rebel” dishes , making it appealing to both Millennials and Gen Z.

The tone of voice, design, and brand identity exude coastal freedom and modern nostalgia, and manage to appeal to a new generation of fishing enthusiasts. The first Go!Fish opened in the Wijnegem City Center, near Antwerp, and brings a fresh and energetic take on the classic North Sea experience.