Nordsee – Menu Innovation

Nordsee operates more than 370 restaurants in Europe, both franchised and company-owned, primarily in city centers, airports, and train stations. The brand remains Germany's most popular seafood restaurant, built on generations of craftsmanship and seafood expertise. As guests increasingly opt for sustainability and convenience, Conceptional supports Nordsee in renewing the menu portfolio and innovation process — from product development to testing and implementation.

Key initiatives include the plant-based Visch line (in collaboration with Novish), in which classics such as the Backfisch-Baguette and Fish & Chips have been reinvented in a plant-based version. Additionally, Conceptional designed a fresh fish pilot with a three-part concept — Mealkits , Ready-made meals , and the Meeressnackbrett — allowing guests to experience Nordsee at home in a new, contemporary way.

The results of the pilot form the basis for further rollout and strengthen Nordsee's position as a sustainable and innovative seafood brand within an ongoing collaboration with Conceptional.