- PROJECT  DEEP DIVE

MegaStores The Hague

F&B Masterplanning
Bright!
2017
Development of an F&B Master Plan for a new retail and leisure destination
Bright! is a property manager specializing in the redevelopment and repositioning of commercial real estate in the Netherlands. One of their key projects is MegaStores The Hague , a large indoor shopping center with a focus on home furnishing stores and supermarkets.
Under the new name “Galleria” , the shopping centre is being redeveloped into a vibrant mixed-use destination where shopping, leisure, and gastronomy come together. Conceptional was asked to develop an F&B Master Plan that aligns with the new and existing target groups and the strategic vision and ambitions of Bright!.
The plan introduces diverse and experience-oriented hospitality concepts that contribute to a longer stay, higher customer satisfaction, and a balanced mix of tenants — positioning Galleria as an urban meeting place in The Hague.
- expertise
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