Ibis Hotels - Breakfast Experience

As part of Accor, Ibis Hotels embodies the philosophy of “well-being at the best price.” With over 2,000 hotels worldwide, the brand focuses on offering comfort, modern design, and accessible hospitality. To further strengthen this promise, Ibis Benelux asked Conceptional to improve the quality of its breakfast and takeaway offer. Conceptional focused on optimizing the assortment, product presentation, routing, and communication, ensuring that the breakfast experience reflects Ibis’s modern yet approachable identity.

The result is a refreshed concept where quality, simplicity, and functionality come together — enhancing the guest experience while staying true to Ibis’s accessible comfort DNA.