HUP - Restaurant & Bowling Concept

Carlton HUP in Mierlo is the sportiest hotel in the Netherlands, offering over 10,000 m² of sports, leisure, and wellness. Following the hotel’s major transformation, Conceptional was asked to redesign the grill restaurant and bowling alley to align with HUP’s energetic identity.

Together with design studio Creneau, we developed a new dining and leisure concept that blends sport, flavor, and fun. From the storyline and food concept to the guest journey and operational model, every element was crafted to reflect HUP’s active DNA.

The result is a vibrant and cohesive environment where guests can play, dine, and relax, making the HUP Grill Restaurant & Bowling a true destination for both locals and hotel visitors.