Exki – Growth & Positioning Scan

Exki is an established European foodservice formula that has stood for healthy and sustainable fast dining for over 20 years , where convenience and natural food come together. After ten years of presence on the Dutch market, the brand still sees room for further growth.

Conceptional conducted a Quick Scan to evaluate Exki's positioning within the Dutch market, with a specific focus on the Amsterdam Central Station location . The process included a site visit, market analysis, and interactive workshops to identify key areas for improvement.

The results were compiled into a comprehensive concept quick scan presentation , covering topics such as branding, signage and wayfinding, flow and routing, product and counter presentation, and menu & pricing. In addition, Conceptional provided recommendations for brand positioning to support Exki's further growth in the Netherlands.