- PROJECT  DEEP DIVE

Emmen Zoo

F&B CONCEPT DEVELOPMENT
F&B Masterplanning
Zoo Emmen
NETHERLANDS
2012
Translating a Park’s Storytelling into Food & Beverage Concepts
As part of the transformation of Zoo Emmen into Wildlands Adventure Zoo, a park designed around encounters with animals, nature and culture, Conceptional was commissioned to create a comprehensive F&B Masterplan.
The assignment included the development of the food proposition, concept creation for multiple themed zones, functional kitchen design, and operational guidance to ensure consistent quality and efficiency across the park. Each world within Wildlands – Jungola (“living together with nature”), Serenga (“taking care of nature”), and Nortica (“studying nature”) – was given its own F&B identity, reinforcing the park’s storytelling and guest experience.
- expertise
FEATURED
PROJECTS
PORTFOLIO

Aeropuertos Argentina – Nationwide F&B Vision

Argentina
2025
see project

Efteling Grand Hotel – Dining in a Fairytale

NETHERLANDS
2026
see project

SOCO Mirdif – Social Gaming & Dining

Dubai
2025
see project
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