Efteling ‘Fresh & Responsible’

As one of Europe’s leading theme parks, Efteling has evolved from a local attraction into an international family destination, welcoming around five million visitors each year.

Known for its immersive storytelling and enchanting experiences, Efteling wanted its food and beverage offering to better reflect contemporary values around health and sustainability. Conceptional was commissioned to develop a health-oriented F&B proposition, designed to make healthy choices both appealing and accessible.

The ‘Vers & Verantwoord’ module encourages guests to eat fresh, tasty, and responsibly sourced food, and can be seamlessly integrated into existing park restaurants. This approach was applied across multiple venues, including Panorama Restaurant, De Verse Oogst, De Gelaarsde Kat, De Gulden Gaarde, Het Witte Paard, and De Octopus — bringing a renewed focus on vitality and enjoyment to the world of Efteling.