- PROJECT  DEEP DIVE

Efteling - Bäckerei Krümel

F&B CONCEPT DEVELOPMENT
Efteling
2021
Development of an authentic and immersive bakery experience within the Max & Moritz themed area of the Efteling.
Bäckerei Krümel is an immersive bakery concept that completes the new Max & Moritz themed area at Efteling. The concept combines storytelling, design, and craftsmanship in a traditional Alpine-style bakery with a modern operational layout.
In collaboration with the creative and culinary team at Efteling, the Alpine theme was translated into a welcoming all-day bakery. With local bakers and a distinctive Wenz 1919 stone oven, fresh pastries, flatbreads, and pizza breads are baked daily. The bakery seats 125 guests indoors and 50 on the terrace.
Inspired by the sixth prank from the original Max & Moritz story, the mischievous bread boys “Mischievous” are baked fresh daily – to taste on the spot or to take home. Conceptional guided the project from concept idea to realization , translating the vision into a menu, functional layout, and technical execution with optimal flow and routing.
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