- PROJECT  DEEP DIVE

Eet & Gerei

F&B CONCEPT DEVELOPMENT
Lekkerland Nederland B.V.
2016
Eet & Gerei – A new convenience concept for petrol locations
Lekkerland, known as The Convenience Company, recognised the evolving expectations of customers within the petrol sector, from the need for speed and convenience to a growing demand for fresh, high-quality food. Conceptional was asked to create a new concept tailored to non-highway petrol locations in the Netherlands.
The result is Eet & Gerei, a warm and inviting convenience store offering food for every moment: to enjoy now, on the go, or at home. Guests can relax with a coffee and a fresh sandwich, or choose from hot dishes such as freshly grilled chicken, available as half or whole portions, ready to eat or take away.
Eet & Gerei combines hospitality, comfort, and everyday indulgence, making every stop a pleasant experience.
- expertise
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