Dunkin' MENA – Store Format Rollout

Alamar, the master franchisee and operator of DUNKIN' in North Africa, collaborated with Conceptional on the redesign and rebranding of the stores, starting with a new flagship store in Morocco.

The goal was to develop a locally aligned design that enhances the shopping experience and brand communication, while remaining true to the international DUNKIN' framework. The concept emphasizes market leadership, technology, innovation, and top-quality coffee, with respect for the local community.

Based on in-depth market research and clear design principles, Conceptional improved the coffee culture, mobile pick-up experience, and in-store communication moments . The result is a seamless and holistic design experience, captured in detailed brand and design manuals for consistent application at new and existing locations in the region.