Designer Outlet Parndorf – Wurstelbar

McArthurGlen Group is one of Europe's largest owners, developers, and operators of designer outlets , with more than 24 centers in nine countries in Europe and Canada. For the Parndorf location – Austria's most famous outlet – McArthurGlen wanted to introduce a unique, locally rooted hospitality concept that complements the center's premium retail experience.

Conceptional was asked to develop an iconic food kiosk inspired by Austrian culinary tradition and focusing on Viennese sausage . The result is Wurstelbar , a casual-chic kiosk where guests can personalize their traditional sausage with homemade sauces and refined toppings .

The design of the kiosk combines local authenticity with a luxurious appearance , fully in line with the atmosphere of Designer Outlet Parndorf, thereby enhancing the guest experience and the length of stay of visitors.