- PROJECT  DEEP DIVE

Speys Food Court

F&B CONCEPT DEVELOPMENT
F&B Masterplanning
De Jaarbeurs
2021
Bringing flavour, history and connection to Jaarbeurs Utrecht
Jaarbeurs Utrecht is known as a dynamic hub for inspiration, innovation and connection — a place where people, markets and ideas come together. To enhance the experience for visitors, Jaarbeurs commissioned Conceptional to create a vibrant food court where guests can eat, drink and meet throughout the day.
The resulting concept, Speys eten & drinken, is a fast-casual food court built around five open food stations, each celebrating a culinary element: Koffie & Graan (Coffee & Grain), Hop, Rund (Beef), Basilicum (Basil), and Olie & Azijn (Oil & Vinegar). Inspired by the historical roots of Jaarbeurs as a trading marketplace for spices and ingredients, the design merges energy, storytelling and functionality. Open kitchens, colourful canopies and flexible layouts allow the concept to handle peak event hours while creating a welcoming evening destination connected to Kinepolis cinema.
- expertise
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