Crêpe Affaire – Dutch Expansion Strategy

Founded by Daniel Spinath, Crêpe Affaire is a successful brand in the Coffee & Indulgence segment in the UK and is rapidly expanding across the Middle East. Known for its freshly made sweet and savoury crêpes, the brand combines indulgence with an urban, all-day café experience.

During the pandemic, Crêpe Affaire evolved into a hybrid concept, introducing delivery, Crêpe & Roll, shop-in-shop formats, DIY kits, and “pancakes by mail.”For the Dutch market, Conceptional supports Crêpe Affaire in defining the right growth strategy and identifying suitable franchise partners to ensure a successful and sustainable market entry.

With a clear strategy and partnership model, Crêpe Affaire is now well-positioned to expand in the Netherlands, building on its strong international brand and hybrid business model.