- PROJECT  DEEP DIVE

Carlton Beach Hotel – NOMON Restaurant

F&B CONCEPT DEVELOPMENT
Carlton Hotel Collection
2025
F&B Concept Development - Hotels & Resorts - Beach dining reinvented with a refined yet relaxed concept.
Carlton Beach Hotel is a seaside hotel located at the end of the boulevard in Scheveningen, the Netherlands, nestled among the dunes. It caters to both leisure and business guests seeking a comfortable and stylish stay by the coast.
The hotel wanted to reposition its F&B offering with a distinctive, high-quality concept that would attract guests throughout the day and elevate the overall culinary experience of the beach hotel.
Together, we created NOMON : an all-day dining destination that combines accessible luxury with coastal comfort. Our scope encompassed the entire process: from defining the F&B vision and positioning to developing the concept and storyline, establishing the menu architecture and guiding tastings, and designing the kitchen, bar, and breakfast areas with complete functional layouts. NOMON’s offering consists of grilled proteins, seafood, and coastal-style tapas, paired with cocktails inspired by the journey of the sun – all served in a refined yet relaxed atmosphere that seamlessly transitions from morning to late evening.
- expertise
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