CanteenM

citizenM is a progressive hotel brand offering an affordable luxury lifestyle for modern travelers in the world's largest cities. The in-house F&B concept, canteenM , reflects this vision with an all-day dining offering and 24/7 barista coffee, all centered in one dynamic space.

Conceptional supported citizenM in analyzing and optimizing the canteenM portfolio in preparation for future expansion. The project involved redefining the F&B strategy, improving kitchen and bar layouts for greater functionality, and establishing standards for an efficient global rollout.

This renewed approach guarantees consistency, operational efficiency, and a guest experience that fully aligns with citizenM's urban and progressive identity.