Brussels Airport

As Belgium’s leading airport, Brussels Airport is one of Europe’s key travel hubs with the ambition to become the best airport in Europe by 2040. With millions of passengers passing through each year, the airport aims to offer an F&B experience that matches its international character and strategic location at the heart of Europe.

Commissioned by Autogrill, the main F&B operator at Brussels Airport, Conceptional developed a Food & Beverage Masterplan and space planning strategy to redefine the airport’s culinary vision. The project began with an in-depth analysis of passenger profiles, travel behaviour, and global F&B trends. These insights were then translated into a holistic concept strategy based on three key pillars: Positioning, Quality, and Commercial Value.

The outcome was a future-proof roadmap defining the right offer, at the right time, for the right audience. The plan ensures that every terminal and location within the airport provides a relevant and engaging dining experience that aligns with modern passenger expectations, where time and convenience play a crucial role in shaping F&B behaviour.