Batavia Stad Fashion Outlet

As the first fashion outlet in the Netherlands, Batavia Stad Fashion Outlet offers more than 150 shops and 250 premium and luxury brands, and attracts millions of visitors annually. In addition to its strong retail offering, the center features a varied selection of cafes and restaurants at ten different locations – essential to enhance the visitor experience and length of stay.

With a view to future expansion, Conceptional supported VIA Outlets in preparing a Food & Beverage feasibility study and developing a future-oriented F&B strategy . The focus was on the role of hospitality as a driver for experience and commercial success within the outlet environment.

We started with a thorough analysis of the existing F&B offering to identify opportunities for optimizing the concept mix and capacities . Subsequently, we provided recommendations for space planning and operator selection , so that the hospitality policy can continue to evolve alongside the premium positioning of Batavia Stad.