Bakery Café & Deli Kitchen

Albert Heijn, the Netherlands’ leading supermarket chain owned by Ahold Delhaize, wanted to explore new ways of connecting retail and hospitality. Conceptional was commissioned to develop two modular in-store concepts that bring together convenience, freshness and experience.

The result: Bakery Café and Deli Kitchen — two adaptable modules designed to fit different store formats. The Bakery Café welcomes guests at the store entrance with fresh coffee and pastries, inviting them to take a break before or after shopping. The Deli Kitchen offers freshly prepared salads, meals, pizzas and grilled chicken, perfect to enjoy on-site or take home. Both concepts reflect Albert Heijn’s ambition to make everyday shopping more enjoyable, social and experiential.