Alexandrium Shopping Centre

Klépierre, a leading player in the European retail real estate market, owns shopping centers in 57 cities and 16 countries. For the Alexandrium Shopping Center in Rotterdam, Klépierre asked Conceptional to develop an F&B master plan that aligns with the ambition to be the most fashionable shopping center in the Netherlands .

The vision and strategy, “It’s About Taste,” focuses on accessibility, taste, and experience — where food forms an integral part of the shopping experience. The plan divides the center into six thematic zones , each suited to a specific mood and time of day: Style & Tasty – trendy cafés and sophisticated dining options
Fun & Tasty – lively places for groups and families
Chill & Tasty – relaxed spaces to unwind
Sweet & Tasty – tempting sweets and desserts
Fast & Tasty – quick and accessible dining options
Fresh & Tasty – healthy, market-style concepts

Together, these zones form a cohesive culinary experience that reinforces Alexandrium's identity as a dynamic and trend-conscious destination .