Hospitality & Catering

What’s Next? The future of the restaurant industry.

Join our first Conceptional webinar on the 14th of May at 15:00 CEST.

mei 6, 2020

After weeks of researching, brainstorming and general knowledge-boosting, Conceptional has compiled its insights and thoughts on the future of the hospitality industry and is ready to share it with the world! As F&B innovators, we have spent the past few weeks brainstorming, not on how Covid is affecting us now, but how it will change our field of work and how we, as F&B professionals, should change with it while retaining our CORE business. 


Proudly bringing you the first Conceptional Webinar: Managing Director Reoewein Niesten will take you through our bundled insights and provide you with INSPIRATION, NEW QUESTIONS and even some SOLUTIONS. He won’t be doing this alone. Joining us will be high-level speakers from within multiple sides of the industry to share their knowledge and insights: Jan-Willem Hilbron, Michiel Reuvers and Doug Koob will Co-Host this very first Conceptional Webinar.

restaurant industry



Reoewein Niesten: Reoewein founded Conceptional 10 years ago after refining his concepting skills in a senior concept & marketing role within HMSHost. With an expertise in operations, innovation and brand- and business development, Reoewein has a broad view of the restaurant industry.


Jan Willem Hilbron: Formerly the Vice President Business Development at HMSHost International, Jan Willem recently became Director Leisure & Hospitality at Albron, one of the Netherlands largest caterers. He has worked both internationally and nationally at high traffic locations like airports, rail stations and outlet shopping centers, thus bringing a mountain of experience with him to share during this webinar.


Doug Koob: Doug spent 23 years with Starbucks Coffee Company in business development, concept development and sales leadership. He helped lay the foundations of channel growth for the company in the U.S. and Western Europe, including its food service, franchise, consumer product, and office coffee divisions. After Starbucks, Doug worked in executive-level roles with First Watch Restaurants and Asian Box Restaurants. Doug has a broad network of relationships in the U.S. and abroad, and deep knowledge of trends in the industry.


Michiel Reuvers: Michiel Reuvers is working for McArthurGlen Group as Director Hospitality within different countries. The much-respected Reuvers has over 15 years’ of international experience with commercial strategy development of food & beverage and retail activities.



Join us and be inspired Thursday May 14th at 15:00 CEST by registering now.

Sign up here!


Hope to see you then!


Team Conceptional

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