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Last month we visited London for a trendtour. During our time there we have seen a lot of different areas, but the area that stood out the most was Shoreditch. Shoreditch has an artistic history which makes it very interesting for blurring and trendy Food & Beverage concepts. However, Shoreditch has not always been the centre stage for creativity and innovation.
Shoreditch has grown in the last 20 years. Before 1990, Shoreditch was a low populated area with an even lower rate of outside visitors. The small companies, which were characteristic for the area, moved after World War II as a result of industrial evolutions. The area was left with an excess of empty warehouses and a lack of people to use them. It did not take long before artists heard about these big open spaces which made people like Damien Hirst, Alexander McQueen, Gary Hume and Tracey Emin move to the area. They lived and worked in Shoreditch, where they spontaneously organized shows, events and exhibitions. Many of the artists are labeled as YBA, or Young British Artists, a group which is known for their shock tactics and wild antics. This provoking group quickly drew other creative minds to the area, such as architects and filmmakers. Soon, the empty warehouses were transformed into provisional living spaces, grungy bars and music venues. Halfway the 90’s, the mainstream media notices the artistic community.
After this, Londoners in all shapes and sizes moved to Shoreditch to work and live. The historical warehouses were transformed to lofts, tech start-ups established and created fun, creative workspaces and attracted new talent. Among the classical curry houses and basic eating facilities, trendy new bars and restaurants arose. Shoreditch had been reborn; it was the newest, best spot for a nights out and the most trendy neighborhood in London to live. Both for penniless students and young professionals as the city elite and celebrities.
We would like to share two of our favorite “rough diamonds” Food & Beverage concepts.
Fun, fast & cheap. Barbour & Parlour combines beauty and cosmetics both for men and women with a place to eat, drink, shop and relax. An all-day hangout with light and healthy dishes, cocktails, coffee and cold-pressed juices. Barbour & Parlour fits perfectly in the Shoreditch environment; the casual café on the first floor with vintage sofas and an extensive coffee and juice menu. Here you will also find Neville, a barber shop where men can get a haircut or have their mustache trimmed. On the second floor you will find the girls from The Cheeky Parlour, where you can go for affordable mani-pedi’s. You’ll also find Josh Wood salon here, where you can have your hair cut by the most renowned barbers. Lastly, in the basement, you’ll find a movie theatre called Portobello Road’s Cinema; a boutique style cinema with luxury seating and a fitting movie-offer. In short, the ultimate blurring example in Shoreditch.
Shoreditch Food Village is a pop-up outdoor street food arena located at Shoreditch High St. In a brand driven environment like London this is a welcome change. Here, you will find all sorts of authentic street food; from Mexican at Freeboard Burritos and Lebanese at Yalla Yalla to steak sandwiches at Constancia and traditional woodfired pizza’s at Pizza St. The atmosphere is relaxed and carefree which makes it fit perfectly in the somewhat grim and graffiti covered surroundings of Shoreditch.