Cynthia is medior associate at Conceptional and has obtained her degree at the Hotel management School. At Wageningen University & Research she obtained her master’s degree in marketing & Consumer behaviour within the foodservice industry. Since working at Conceptional she has worked for many international and national clients in the area of concept development, placemaking, and performance & growth.
Cynthia has a passion for storytelling and a strong knowledge about consumer psychology. She is specialized in creating F&B visions, strategies, and brands.