F&B Brand & Concept Development

‘Vers & Verantwoord’

A health proposition of food & beverages within the Efteling.

Efteling – The Netherlands

In recent years, the Efteling has grown from an amusement park to an international destination for the entire family. Every year, around 5 million guests enter the gates of the World of Efteling. The Efteling is a storytelling attraction and an amusement park full of wondrous elements. The Efteling asked Conceptional to help them think critically about a health proposition for food & beverages within the theme park. The Efteling will encourage tasty and healthy food and entice people to eat fresh and responsibly. To this end, a concept module was developed that can be implemented in existing restaurants. Concepts that Conceptional has worked on are: Panorama restaurant, De Verse Oogst, De Gelaarsde Kat, De Gulden Gaarde, Het Witte Paard and De Octopus.

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