F&B Brand & Concept Development

Utrecht Centraal

Concept plan and layout for Het Koffiehuis, Bistro Utrecht Centraal and Bar.

HMSHost – The Netherlands

HMSHost is part of Autogrill S.p.A. – world’s largest supplier of Food, Beverage and retail services for travellers. HMSHost started, in collaboration with NS Stations, the redevelopment for residence hospitality at Utrecht Central Station. HMSHost asked Conceptional to create an initial concept plan for Het Koffiehuis, Bistro Utrecht Centraal and Bar Centraal. Finally the plans were translated into functional kitchen designs for all three concepts. These Food & Beverage concepts address a broad target group who want to consume, work, meet and have drinks together.

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