F&B Placemaking

Steen & Strøm / Klépierre

Detailed F&B analysis and Master Plan for Økern centre.

Steen & Strøm / Klépierre – Norway
Shopping Experience

Økern Centre Oslo – located in the hart of Hovinbyen one of the most important and ambitious city development areas in Oslo. Hovinbyen has a potential growth of new residents and will be the central hub of this area. This change will shape Oslo following the growth strategies of Oslo Municipality: ”Oslo towards 2030 – Smart, Safe and Green” and “Oslo towards 2040 – Our City, Our Future”. Conceptional was part of the project team with the responsibility to bring together a Food & Beverage Masterplan for the new Økern shopping experience, which runs from 2022 by Steen & Strøm and Storebrand to create an urban and future-oriented scheme with approx. 155 shops and over 60.000 square meters GLA. The first step was to understand the local food culture and habits. For these (urban) consumers, convenience and hospitality services are by far the most important dynamics, and will continue to be so over the next years and beyond. When time is limited and hospitality services stand out – the focus was placed on positioning F&B brands and concepts which combine Norwegian pride with a love for artisanal products. In search of local, national and international kitchens, we selected a mix of products & services that can fulfil the needs of locals in the total space planning and we selected preferred F&B partners.  

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