F&B Brand & Concept Development

Roompot Kijkduin

Implementation of F&B concept development for Roompot Kijkduin

Roompot – The Netherlands
Hospitality & catering Leisure

Roompot is a leading provider of holiday parks in Europe. In total, the group has more than 200 holiday parks in the Netherlands, Germany, Belgium, France and Spain in its portfolio.

After we were requested by Roompot to draw up the F&B Concept Strategy with which Roompot can make strategic choices in the F&B offer in the field of concepts, hybrid and flexible models, assortment, design and presentation, Roompot asked Conceptional to do the first translation for the new park Kijkduin.

Together with the team of Roompot we started the roll out and further development of Roompot’s Brasserie and bar, pizza, snack and coffee bakery concept. These modular concepts are developed in such a way that they can be applied within the diversity of parks in terms of target groups, capacity, peak and off-peak occupancy and location.

Conceptional made the translation from concept plan to menu, from menu to functional layout and from functionality to associated equipment with the right flow and routing. Conceptional also supported the entire implementation process towards the realization and opening of the renewed F&B at park Kijkduin.

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