F&B Performance & Growth

Majid al Futtaim

Feasibility study of implementing and optimizing F&B

Majid al Futtaim – MENA region
Leisure Shopping Experience

Majid Al Futtaim is a dominant player in various sectors in the MENA region, including in the development and operation of shopping malls, hotels, Leisure & Entertainment, Lifestyle and Retail.

Majid al Futtaim asked Conceptional to assess the feasibility of implementing and optimizing F&B in its current Leisure & Entertainment (“L&E”) venues, including Magic Planet, Ski Dubai, Ski Egypt and Yalla! Bowling, to assess and identify further potential areas for improvement or growth.

Conceptional, working closely with the MAF F&B team, has prepared a “Plan of action” validating and substantiating whether and how MAF L&E can achieve revenue targets.

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