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De Efteling is a landmark of storytelling and a theme park to amaze you with a world of make-believe and myth. It’s all about the customer´s journey - from families to groups experiencing enchanting moments together. De Efteling has asked Conceptional to critically reflect on the health proposition within the theme park. De Efteling wants to stimulate tasty and healthy food and seduce people to eat Fresh & Responsible (Vers & Verantwoord). The developed concept module can be implemented in the existing restaurants. Concepts where Conceptional has worked with: Panorama restaurant, De Verse Oogst, De Gelaarde Kat, De Gulden Gaarde, Het Witte Paard and De Octopus.