Pathé – The Netherlands
Pathé Theaters Nederland runs various cinemas in (medium) large cities with a diversity of target groups. In order to keep on enthusing and seducing the future guest, the F&B facilities offer several opportunities to attract potential guests as well as optimize the visits of returning guests. Conceptional was asked to make a concept plan for optimizing food concessies and look critically at customer journey of the future visitor. A blueprint has been made for the redevelopment of the following theaters: Pathé de Kuip in Rotterdam, Pathé Spuimarkt in The Hague & Pathé de Munt in Amsterdam.