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CJ GROUP is a South Korean conglomerate holding company headquartered in Seoul. It comprises numerous business in various industries from food and food service, pharmacy and biotechnology, entertainment and media, home shopping and logistics. CJ is to build a big entertainment complex at CJ Live City, Seoul. This will include a world-class arena, studio complex, a K-culture themed entertainment district and a waterfront park. CJ Group has approached Conceptional to be the strategic partner for this major project, to support them in defining an F&B Master Plan and vision to attract the best operators and guarantee optimal operation according to the CJ GROUP vision and standards.