CitizenM – International
CitizenM is a disruptive hotel chain with “inspiring a new generation of modern travellers in the big cities of the world by offering an affordable luxury lifestyle” as its mission. The chain has implemented its own F&B concept within their hotels, called canteenM. To keep up with the ever-changing needs of the modern traveller, this concept has continually evolved throughout its lifespan. This means that the concept now sports a 24/7 barista coffee offering and that it offers all of its F&B services in one location. Conceptional has analyzed the current canteenM portfolio and has optimized the concept for future roll-out in new citizenM locations. To do this, the F&B strategy of the concept has been revitalized and standards have been created that will facilitate an effective and efficiënt roll-out to new locations. Lastly, Conceptional will guide the implementation of the optimized canteenM concept within future citizenM locations.