Efteling – The Netherlands
Bäckerei Krümel is an immersive bakery experience and completes the new Max & Moritz area. This traditional Alpine style bakery concept uses a real eye catcher – a Wenz 1919 deck oven – the perfect match of traditional bakery atmosphere and modern baking efficiency.
Together with the creative and culinary team of the Efteling, we started the development of an authentic bakery a few months ago. The idea is a further translation of the concept principles around the Alpine theme and ensuring that this location is open to visitors all day. The assortment has been developed exclusively for this location and elaborated in cooperation with local bakers. In the nostalgic double-deck oven, the most delicious pastries, plate bread and bread pizzas are baked for the guests throughout the day. Bäckerei Krümel can serve 125 people inside and 50 outside on the square.
With this attractive restaurant location, Efteling shows that by combining the storytelling of Max and Moritz, exciting stories are created for the design. The pranks of Max and Moritz can be found in the bakery. The sixth prank in the stories of Max and Moritz talks about two mischievous boys who try to steal pretzels from the bakery. The pranks of Max and Moritz can be found in the bakery. The sixth prank in the stories of Max and Moritz talks about two mischievous boys who try to steal pretzels from the bakery.
They are caught by the baker and, shocked, they fall into the dough pan, after which the baker Krümel bakes them into bread boys. The bread boys, called Mischievous, are for sale in the bakery, freshly baked or in a bag to bake off at home. In this way, Bäckerei Krümel meets all the moments of the day and is available on the go or at home.
The entire design process was done in cooperation with the Efteling team, from concept plan to implementation. Conceptional made the translation from concept idea to menu, from menu to functional plan and from functionality to corresponding equipment with the right flow and routing.