F&B Brand & Concept Development

Amsterdam Bread Company

Development of bread concept Amsterdam Bread Co.

HMSHost – The Netherlands

HMSHost is part of Autogrill S.p.A. – world’s largest supplier of Food, Beverage and retail services for travellers. HMSHost has realized the redevelopment of the F&B offer in Lounge 2 (airside) in collaboration with Schiphol Airport. With more than 60 million passengers a year, Amsterdam Schiphol Airport belongs to the third largest airport in Europe. HMSHost appointed Conceptional to create new concepts for Schiphol Airport, tailored to international travellers in Lounge 2 with focus on national and international passengers. The briefing was to create a traditional bakery producing round the clock. This creative process opens our vision as to how we make bread and its foundation is even based on the centre of an authentic windmill. Amsterdam Bread Co. offers fresh baked bread, topped with seasonal products, healthy breakfast, tasty lunch or delicious dinner.

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