Alamar – Mena Region
Alamar is a master franchisee and operator for DUNKIN’ in North Africa. Together with Alamar’s team we are working on a full re-concepting & design of the stores for DUNKIN’ and flagship store in Morocco. Alamar has a solid position in the region of QSR- industry and rapidly expanding & diversified Food & Beverage offer.
The main objective of the project was to create a tailored local design to improve overall customer in-store experience and brand communication within the International DUNKIN’ Framework. Emphasising Market leadership, technology & Innovation, quality & coffee whilst embracing local community. This new design is derived from thorough market analyses and in-depth research into the relevant local target groups. Based on clear design principles we have enhanced the coffee culture, mobile pick-up, custom-made graphic design and communication touch points. Making this a holistic and seamless experience.
This has been captured into detailed and clear brand & design manuals allowing efficient and uniform application of the design for new build stores, redesigns and other brand touch points. Followed by setting up a clear design-pack process allowing for swift-roll out in the region.