F&B Brand & Concept Development

Alamar Domino’s Mobile

Multiple mobile solutions for Alamar Domino's.

Alamar – Mena Region
Hospitality & catering

Alamar is a master franchisee and operator for Domino’s (450 stores) in the MENAP (Middle East, North Africa and Pakistan) region. Together with Alamar’s team we are working on mobile solutions to plug & play, for downtown events or semi-permanent solutions to stay-over for months. Alamar has a solid position in the region of QSR- industry and rapidly expanding & diversified Food & Beverage offer.

The main objective of the project was to scope the different mobile solutions of Domino’s tailored to different occasions in the region and to build brand awareness. Emphasising of the new design into the food truck & food container set-up for building up the family. These new mobile solutions are derived from thorough internal analyses on the circle of operations, to map out all steps inside the box, external analysis on how we fit our program towards local regulations and authorities of mobile food solutions. Based on capacity & technology principles we have enhanced the pizza food wall experience and shout out of pizza theater design. Making this a one of a kind and 360 experience.

This has been captured into a detailed functional- and brand design. Followed by setting up a clear brief allowing for a supplier selection and (local) production process.

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