We create F&B concepts and places that understand and surprise you and your guests.
Meet the team.
Our team has years of experience in developing national & international hospitality concepts and brands, working at various locations in the Netherlands and abroad.
Reoewein NiestenFounder & CEO
Fred van AkenManaging Partner
Dirk van den WijngaardCreative Director
Jeanne DinkgreveSenior Concept Developer
Edwin SpruijtSenior Concept Developer
Ronald GroenSenior kitchen specialist
Cynthia de WithMedior Concept Developer
Wessel DriessenMedior Concept Developer
Merel van der MeijAssociate Concept Developer
Hidde VerschurenAssociate Concept Developer
Carole LionetAssociate Concept Developer
analyse. amaze. enjoy.
Conceptional develops, optimises and guides Food & Beverage concepts from analysis to implementation for more than 150 projects. To develop a good Food & Beverage concept or area we work with both the head and the heart. The head gives us the analysis, the logic, the practical thinking, the process management. The understanding. At the same time, the heart gives us creativity, taste, feeling, empathy, the inexplicable, the human factor. The surprise. We want to understand and surprise you and your guests. We help you to develop F&B concepts, formulas and F&B spaces that more than justify the investment.
Involved from analysis through implementation
Years of experience in the international foodservice market.
We speak the language of the operator
The right balance between creative and commercial
We have a clear view on the latest trends & developments.
Always a committed partner