Creative minds Food & Beverage

We create F&B concepts and places that understand and surprise you and your guests.

From appetite to satisfaction for:

F&B

Brand & Concept (Re)development

With the right mixture of creativity and commerce, we create a comprehensive concept plan for your brand that provides a framework for all touchpoints, from design to realisation. Using market research and deep knowledge of (inter)national trends, we help you get the most out of your square metres.

F&B

Placemaking

In line with the overall vision and strategy of the area, we define the corresponding F&B vision and strategy in a detailed F&B Masterplan. We suggest the optimal mix of F&B concepts and brands, creating a destination for guests and turning your space into a place.

THE

Sustainable Food Route

Conceptional helps food service brands and organisations to begin their sustainability journey in a holistic and pragmatic way. Your tailor-made Sustainable Food Route, with realistic and concrete short- and long-term goals, draws a clear line to the impact on proposition, systems, processes and organisation.

F&B

Performance & Growth

We analyse your organisation and identify areas for improvement that strengthen your operations and optimise earning potential. This provides a foundation on which your company can choose the right growth path and realise its growth potential in a way that sets you up for long-term success.

F&B

Mergers & Acquisitions

Conceptional guides both buyers and sellers in F&B mergers and acquisitions. We support vendors and investors in profit optimisation, carry out (vendor) due diligence, draft or review investment memoranda and jointly search for the right parties.

Reviews from our clients

It was great to work with Conceptional's professional team. they brought the best out of us! Thanks ;-)
Ralf Knikkenberg Manager Catering - Rotterdam Ahoy
What makes Conceptional unique is that they are very capable of thinking along at a strategic level, translating it into a concept plan and developing the complete and integral operational interpretation of a concept from there.
Mark Hartmans Commercial Director - Albron Catering
Conceptional is like the magic mirror of Snow White's stepmother. Honest, open and direct and has employees on every level that make us better at what we do.
Fons Jurgens CEO - The Efteling
With Conceptional, I have found a partner that helps me on a strategic, tactical and operational level. The Conceptional team's holistic knowledge and market insights have proven very valuable in all projects. Their commitment and flexibility really make them part of our team
Niko Vanderschelden Head of Operations Development - Roompot
Conceptional is one of the best F&B Strategy Consulting company. Not only from a Placemaking & Concept Development point of view but also because of their F&B operations expertise. If you want to start new project, please don't hesitate to contact Conceptional
Cj Livecity Experience Design Department
We have worked with Conceptional on our new Food Masterplan – starting with a new food vision for our park, all the way to supporting our operations in transforming it into reality. Conceptional masters to advise us on every level, from strategic to operations. On top of a high level of competence within the whole team, they are kind people to work with!
Jonas Luttermann COO – Universe Science Park
In order to make solid plans for our growth, Conceptional helped RCE to translate internal research into a strategic growth plan. Their determination and experience were valuable in making this strategic growth plan successful.
Erik Theeuwes Director F&B - Restaurant Company Europe

Highlighted Projects.

Some of the projects we are proud of.

View all cases
F&B Brand & Concept Development

Alamar Dunkin

Alamar – Mena Region
F&B Brand & Concept Development

Alamar Domino’s

Alamar – Mena Region
F&B Mergers & Acquisitions

Pokawa

VENDIS CAPITAL – France
F&B Performance & Growth

Burger King

Burger King – The Netherlands
F&B Placemaking

CJ LiveCity

CJ GROUP – South-Korea
F&B Brand & Concept Development

GO!FISH

Nordsee – Belgium & Germany
F&B Placemaking

Blanchardstown Centre

Falcon AM – Dublin
F&B Placemaking

Markthal Rotterdam

Klépierre – The Netherlands
F&B Brand & Concept Development

Efteling

Efteling – The Netherlands

Resources & News

Trends reports, interviews, articles & Conceptional news!

View the latest news
January 2024
Articles & Interviews
In conversation with impact makers, part 2; Ans Westplate, Plaswijckpark

In this four-part series, we engage with impact makers within food service. In this article, we interview Ans Westplate from Plaswijckpark.

January 2024
Articles & Interviews
In conversation with impact makers, part 1; Wouter Staal

In this four-part series, we engage with impact makers within food service. In this article, we interview Wouter Staal.

January 2024
Articles & Interviews
Hospitality consultancy companies are driving a more sustainable sector with Upcycle Journey

Conceptional, CONTRAST, Hospitality Group and Vijverborgh are going to motivate and inspire the food service industry to work together for truly sustainable...

December 2023
Reports
The first “Conceptional Spanish Foodservice Market Insights report 2024″

Following our recent entity launch in Spain, we are thrilled to share the “Conceptional B.V. Spanish Foodservice Market Insights report 2024

Join the Sustainable Food Route!

We help food service brands and organizations to become sustainable in a holistic, realistic and above all pragmatic way and to start on this important journey. A tailor-made Sustainable Food Route, with pragmatic and concrete short and long term goals, translated to the impact on proposition, systems, processes and organisation.

READ MORE